Presented by RealSelf: Makeovers for Men

Makeovers for Men: A Small but Growing Market

It’s not often that male makeovers make headlines, so when they do, it’s worth paying attention.

The recent news that Ken, of Barbie and Ken fame, has undergone a truly extreme makeover. Blond and blue-eyed seemingly forever, he’s now available in 15 different models that feature diverse skin tones, eye colors, and hairstyles. He also comes in three body shapes: original, slim (think skinny jeans), and broad (which some are already calling Dad-bod Ken).

As it turns out, Ken has plenty of company as more real men consider aesthetic makeovers. According to a new AAFPRS survey of 681 men, 31% said they were “extremely likely” to consider a cosmetic procedure, surgical or non-surgical. When asked why:

  • 44% said they would have a treatment done to feel better about themselves
  • 31% said a willingness to make a “fix” to please a partner
  • 31% wanted to look less tired and stressed
  • 25% cited a desire to remain competitive on the job

Among their biggest concerns are hair, or lack thereof, with 60% saying it bothered them more than anything else, and 44% saying either skin or eyes. Just 22% said they were bothered by their chin and neck, with even fewer, 19%, expressing concern about a few forehead wrinkles.

This suggests that an audience that has historically occupied a small niche in the market presents a big opportunity for practices that know how to reach it. The following strategies can help:

Embrace cultural changes

With celebrities, smartphones, and social media, there’s no escaping the fact that we live in a world where images rule. And men aren’t immune. Like women, they want to look their best and increasingly consider cosmetic surgery a viable path to that goal.

Savvy practices share content that directly addresses their concerns, showcases appropriate options, and emphasizes an ongoing commitment to helping men look less tired, remain competitive, and feel better about themselves.

Likewise, practices that want to grow their male clientele should take a page from the Mattel playbook: If you want to reach today’s increasingly diverse population, make sure your practice website and social profiles feature men with a variety of skin tones and body types.

Recognize the role of age

It’s easy to lump male patients into a single category, but it’s safe to say that the 45-year-old considering lipo has a different intent than the 25-year-old considering tattoo removal. Online forums, social surveys, and inquiries from potential patients can help you determine what treatments are gaining or losing interest.

Note that younger men are playing an outsized role in the rise of male aesthetic medicine. While 31% of men overall said they were extremely likely to consider cosmetic surgery, the number rises to 58% for those ages 25–34. For Millennials, it’s not about fixing the effects of time, it’s about avoiding them in the first place. Practices that adjust their messaging accordingly will find a receptive audience while building a strong foundation for long-term relationships.

Reward their research

Although major tenets of the old “Men are from Mars, Women are from Venus” adage have been debunked, the two groups still display distinct differences in how they go about researching and purchasing products and services.

Men tend to read more about the actual products and services they’re considering, while women are more likely to rely on others’ reviews. When it comes to aesthetic decisions, men also tend to be less concerned with the “why” behind their changing appearance, preferring “cut to the chase” insights on how you propose to resolve the issue.

Having chosen to pursue treatment, men also display different behaviors than women. They tend to ask fewer questions, which means your staff should be proactive about addressing common but unspoken concerns. For another, men tend to have a lower tolerance for downtime, raising the specter of rushing things and impeding recovery. Targeted post-care communication can help male patients keep things in perspective, minimizing problems, speeding recovery and, by extension, improving patient satisfaction.

Finally, it’s worth noting that no generalization will apply to every male patient. Like their female counterparts, they’re unique individuals with personal concerns and aesthetic issues they hope to resolve. Practices that treat them as such will be well-positioned as their numbers continue to grow.

Doctor Takeaway

The “men-aissaince” in aesthetic medicine is no myth

While men may still account for a fraction of all aesthetic procedures performed, the numbers are destined to increase. Chalk it up to changing cultural norms regarding health and well-being, the proliferation of targeted, non-surgical procedures, and the aging of metro-styled Millennial men, all of which will gain increasing significance in the years ahead. As the folks at Mattel would no doubt attest, the new normal is all about recognizing the role of diversity and encouraging every man to find the look that’s right for him.

About Rob Lovitt

Rob Lovitt is a longtime writer and editor who believes every good business has a great story to tell. He has written for dozens of magazines and websites, including NBCnews.com, Expedia.com and the inflight magazines of Alaska, Horizon and Frontier airlines.

♦The Aphrodite Lip Treatment ♦

This Cosmetic Treatment Offers Fast Fix for Chapped Lips – Glam

Among the bevy of cold weather skin conditions, chapped lips are arguably one of the most annoying. Because the skin on the lips is so thin, it’s super sensitive to environmental aggressors like dry air and cold winds. So, as soon as temperatures drop, you likely find yourself stocking up on lip balm in order to avoid a crusty pucker. But although people swear by the stuff, constant reapplication of occlusive balms can actually make matters worse. Put down the balm and take note: There’s a solution you probably haven’t heard of yet. The Aphrodite Lip Treatment is a semi-permanent fix for chronically chapped lips. Coined by Bruce Katz, MD, director of SUVA Skin & Laser Center in New York City, the treatment consists of injecting hyaluronic acid—which is a hydrophilic (aka moisture-attracting) substance found naturally in the human body—into the outermost layers of the lips. By doing so, the hyaluronic acid attracts moisture into the tissue, thereby re-hydrating parched lips. READ THE FULL ARTICLE

Retrain your body! How to make yourself eat healthier

How to make yourself love healthy things, according to an expert

 

Doing healthy things can feel like a battle between the angel on one shoulder and the devil on the other.  The devil impels me to order the bacon burger for lunch, but the angel nudges my hand toward the salad. This dichotomy goes way back in Western thought. Plato likened the process of making such choices to the charioteer of the soul commanding two horses, one ‘noble’ and the other wicked.  This allegory echoes throughout history in various forms. Other ready examples include reason versus passion as described by the Greeks, the Judeo-Christian battle between sin and redemption, and Freud’s account of the psyche’s superego and id.  Our intuitions about healthy behaviors are deeply shaped by this history. Plus, hard choices simply feel like we are being pulled in two directions. Getting to the root causes of healthy behaviors is important to science because they are a big part of individual and public health.  All about mindset: Elliot Berkman, a psychologist at the University of Oregon, explains that the way we define ourselves plays a large role in whether we pick a salad over a burger The leading causes of death in the United States – cancer, heart disease and respiratory illness, among others – are all caused at least in part by our behavior.  As a society, we could reduce the onset of these afflictions by learning new ways to change our behavior. Despite the intuition, health behaviors are not the result of a battle between two opposing forces.  So what are they? My colleagues and I recently suggested that they are the same as any other choice.  Instead of a battle between two forces, self-control of unhealthy impulses is more like a many-sided negotiation.  Various features of each option in a choice get combined, then the total values of the options are compared. This is kind of a fancy version of a ‘compare the pros and cons’ model. Problems with the battle analogy  5 WAYS TO LOVE HEALTHY FOODS  1. Mix healthy foods with your guilty pleasures: Add kale to your sausage omelette Add veggies to your pasta Add avocado to your burger 2. Season it Many see healthy foods as lacking in flavor. Try adding some lime, garlic, olives, sun-dried tomatoes, soy sauce, cinnamon, or vinegar.  3. Find healthy foods you like and eat more of them Maybe you’re not a salad guy, but you like a stew or tagine. Increase the proportion of vegetables and decrease the amount of meat in the mix. 4. Make it sociable You could start a lunch time health kick with a colleague, making different versions of avocado toast every day. Another option is to hold a dinner party where you make shakshuka or fish with a vegetable side. 5. Healthy swaps for sweet and salty cravings Use dates in smoothies instead of syrup Try fruit and nuts when you have a sweet craving Lime and lemon access similar taste buds to those that make you want more sodium, so add a few more squeezes before you hit the salt shaker Put a jar of water in the fridge overnight with slices of fruit (orange, strawberry), mint, cucumber – instead of turning to fruit juice or soda These days, psychologists refer to the dichotomy in Western thought as ‘dual-process’ models of health behavior. Such models come in many varieties, but they share two notable features.  First, they describe behavior as a winner-take-all battle between two opposing forces. There is no compromise. Whichever force is stronger dictates behavior. Second, beyond being in opposition to one another, the forces are also inflected with a moral tone, with one being good and the other wicked.  The devil impels you to do bad things, the angel advises toward virtuous ones. Psychologists call the warring parties impulse and control, or hot and cold processes. Casting behavior in the stark terms of pros versus cons is intuitive but might not be accurate. After all, our minds contain many more than just two systems for making decisions. READ THE FULL ARTICLEdailymail.co.uk

 

The 3-day happiness diet by a nutritional therapist

The 3-day happiness diet by a nutritional therapist

 

Low mood and depression are common problems for many people of all ages.  If you struggle with feelings of depression, loss of motivation and enthusiasm, or if you have difficulty finding joy in everyday life it’s time to rethink your diet.  Our diet and lifestyle can have a profound effect on our mood and research reveals there’s a direct link between what we eat and how we feel.  In fact, studies suggest people with depression often make food choices that can actually make them feel worse.  Fortunately, there are many foods that can put a smile on your face and make your body feel awesome.  These foods provide you with the right nutrients or co-factors the body needs to produce neurotransmitters (chemical messengers) that give up a natural lift. You are what you eat: Our diet and lifestyle can have a profound effect on our mood and research reveals there’s a direct link between what we eat and how we feel (file image) Depression affects around one in 10 adults with estimates that up to 50 percent of the population will experience at least one episode of depression during their lives.  Mainstream medicine still relies upon psychoactive drugs that not only have a success rate of 50 percent or less but are fraught with potential side effects. Current research suggests depression is actually linked to an array of underlying factors including inflammation, insulin resistance, oxidative stress, poor methylation and hormone imbalances.  By tackling these underlying imbalances you can improve overall brain health and boost mood too.  Fixing your brain starts with fixing your body. Optimising what you put in and taking out the negative influences is the first start  This is the basis of Functional Nutritionist and Chef Christine Bailey’ s new book The Brain Boost Diet.  Using evidence based research on brain health and proactive lifestyle and dietary changes you can make a profound difference to how you think and feel whatever your age.  If you’re looking to eat your way to happiness Christine has developed a three-day Mood Boosting Diet to kick start a happier you. 6 healthy eating strategies to boost your mood 1. Avoid processed foods Avoiding blood sugar imbalances is one of the quickest ways to notice an immediate improvement in mood.  This means ditching the refined sugary carbohydrates, white starch, fruit juices and sugary smoothies and instead basing your meals around lean proteins, healthy fats (like oily fish, avocado, olives, nuts and seeds) and plenty of antioxidant rich vegetables. 2. Stop being fat phobic Around 60 percent of your brain is fat – mostly comprised of phospholipids and omega 3 fats. Deprive your body of these healthy fats and your focus, concentration and mood will suffer.  Healthy fats are particularly beneficial to the brain and you can get your daily dose from three different oils – olive oil, coconut oil, and omega 3 rich oils such as oily fish.  Extra-virgin olive oil, which is a good source of polyphenols and monounsaturated fats helps protect the brain cells and lower inflammation.  Coconut oil is rich in special fats called MCT or medium-chain triglycerides that can improve your brain function.  Essential omega-3 fats present in oily fish (e.g sardines, mackerel, salmon, trout, halibut, anchovies) walnuts, flaxseed and chia seeds have been shown in studies to boost mood and tackle depression.  RELATED ARTICLES Previous 1 Next Daily dose of broccoli, cauliflower and sprouts could… The secret to Natalie Portman’s flawless skin: Star cut TWO… Share this article Share 3. Drink green tea If you’re feeling stressed, then grab a cup of green tea. Green tea contains potent antioxidants including catechins known to protect the brain as well as L theanine which has been shown to improve focus and concentration and lower the stress response.  4. —dailymail.co.uk